To meet an ambitious goal of 100,000 visitors for the Jeff Koons show, it couldn't just be a show; it had to be a must-see, once-in-a-lifetime event.

To make that happen, we created work that presented Koons as an icon - the artist in America you know by name even if you don't see his whole name.

In the end, the Jeff Koons Retrospective had over 250,000 visitors.