BIO
Fred’s work as an ECD/GCD/CD as well as his design, art direction, and writing skills have helped win numerous new business accounts such as the NFL, Sargento, Ortega Tacos, Allianz, Mike’s Hard Lemonade and the Whitney Museum. And not only winning the Whitney Museum pitch, but then helping create the highly successful campaign for the Jeff Koons retrospective.
As a Group Creative Director at Grey, he was tasked with overseeing the Whitney Museum, Ketel One Vodka, Emergen-C, ThermaCare, Allianz and Robitussin.
After Grey, Fred worked at kbs as the Group Creative Director on BMW North America and BMW Global. There he produced what he still considers his proudest accomplishment in advertising; a spot for BMW and the U.S. Paralympics that featured Paralympian Josh George in the BMW-designed wheelchair.
Working as a Group Creative Director at mcgarrybowen on American Express, Fred was responsible for helping re-brand and re-launch American Express with its first-ever global campaign. Work that included Lin-Manuel Miranda as the new face for the Small Business Saturday campaign.
Most recently, Fred was the Executive Creative Director at Accenture Song overseeing the Jaguar and Land Rover brands in N.A., after 2 years running the account at Spark44 NY. Here, Fred also worked with the global team in helping re-brand Land Rover into Range Rover, turning it into a modern luxury brand. Additionally, Fred helped usher in Jaguar, with creative strategy thinking, to the world of electric vehicles.
Fred is currently available and looking for new creative opportunities.
His work has been recognized by Communication Arts, The One Show, The Effies, Archive, CA Online.