The first spot seen here was tasked with showing the hard-top convertible of the Pontiac G6 open and close in 30 seconds. Seemed easy enough, until we realized it takes longer than 30 seconds to complete the whole process. And not only did we need to show the hard-top fully open and close, but we had to reinforce that the G6 was in fact a hard-top, not a cloth convertible.

This spot was set to run during the Super Bowl, but GM pulled the plug on all their advertising for the Super Bowl that year, and this spot ran during the NCAA Final Four Championship instead.

The Pontiac Solstice was featured as the car of choice for the hero in the comic book RUSH. We integrated the feel of the ad to fit in with the illustrative style of the comic, and featured the ad on the back cover of the premiere issue.