To meet an ambitious goal of 100,000 visitors for the Jeff Koons show, it couldn't just be a show; it had to be a must-see, once-in-a-lifetime event.

To make that happen, we created work that presented Koons as an icon - the artist in America you know by name even if you don't see his whole name.

In the end, the Jeff Koons Retrospective had over 250,000 visitors.

Almost every vodka out there marketed themselves exclusively to women. So we decided to make Ketel One Vodka the brand and choice for gentlemen.

Ketel One wasn't about superficiality, or glitz, or flash. It was authentic, masculine and confident.

Ketel One wasn't yachts and clubs and Vegas. It was speakeasy's and sharply dressed and black.

It was about commitment to craft and putting your name to something you're proud of.

It is, Gentlemen, this is Vodka.

I always felt that NFL games were about small moments. Seemingly insignificant moments during a game that actually, in the end, become the biggest moments of the game. Because every moment is a big moment. It was this strategy and campaign that won the NFL business, and although they didn't end up executing that campaign exactly as presented, I still walked away with a bunch of tasty spots.

The fourth spot seen here was to be the NFL's Super Bowl spot. Shortly before it was to go out it was pulled for a super slow motion instant replay shot of Reggie Bush diving for the end zone set to the music of Arcade Fire. Yeah, you read that right.

DirecTV wanted to let existing and future customers know that with NFL Sunday Ticket they can watch every moment of every second of every minute of every NFL game, on any device.

So we let them know.

This idea lived with me for some time after seeing a white plastic bag stuck in a tree on a windy day. Then Green Earth Technologies came around, a completely green technology company that specializes in "Clean and Green" motor oils and cleaning products.

Loving how the ad powerfully and simply summed up their company and what they stand for, they bought the idea on the spot.

Shortly after its release it was the featured ad on CA Online.

You can become a Washington lobbyist, or become a billionaire who contributes millions upon millions of dollars to a campaign to influence elections. Or you could just do this.

The first spot seen here was tasked with showing the hard-top convertible of the Pontiac G6 open and close in 30 seconds. Seemed easy enough, until we realized it takes longer than 30 seconds to complete the whole process. And not only did we need to show the hard-top fully open and close, but we had to reinforce that the G6 was in fact a hard-top, not a cloth convertible.

This spot was set to run during the Super Bowl, but GM pulled the plug on all their advertising for the Super Bowl that year, and this spot ran during the NCAA Final Four Championship instead.

The Pontiac Solstice was featured as the car of choice for the hero in the comic book RUSH. We integrated the feel of the ad to fit in with the illustrative style of the comic, and featured the ad on the back cover of the premiere issue.

COBAIN HEADLINE: In Kurt Cobain's hands, a Fender Mustang all but killed hairspray and spandex. What will it do in yours?

TOWNSEND HEADLINE: In Pete Townsend's hands, the Gibson Les Paul summed up the rebellion of a generation. What will it do in yours?

CASH HEADLINE: In Johnny Cash's hands, the Martin D-28 was a weapon of defiance. What will it be in yours?

B.B. KING HEADLINE: In B.B. King's hands, a Gibson cried the tears of a nation. What will it do in yours?

Moving a brand from consideration to choice is nothing out of the norm. We all want to be chosen. And that goes for Ortega Tacos as well. So we created Blu, the sadomasochistic pinata. All Blu wanted was for you to hit him. Hard. With whatever instruments of violence there are laying around. His goal was to release all the Ortega goodness inside of him so you could enjoy it. The first two spots introduce Blu and play up his need to be smacked around.

The TV was followed by webisodes that lived on the Ortega site that took his need for pain to the extreme.

We also created an interactive site for Ortega where Blu encourages you to beat him. As you swing the bat at Blu he breaks into pieces spouting wisdom and all the Ortega goodness inside of him.

These ads go way back, and despite the use of Cochin and Cochin Italic, they hold up.

Well, at least they still look good in the CA Annual I have.