Almost every vodka out there marketed themselves exclusively to women. So we decided to make Ketel One Vodka the brand and choice for gentlemen.

Ketel One wasn't about superficiality, or glitz, or flash. It was authentic, masculine and confident.

Ketel One wasn't yachts and clubs and Vegas. It was speakeasy's and sharply dressed and black.

It was about commitment to craft and putting your name to something you're proud of.

It is, Gentlemen, this is Vodka.